Why Email Marketing is Important ?
The most crucial question, “What is email marketing?” has been answered, but we haven’t yet discussed “Why is email marketing so vital for your business?” Now let’s discuss it.
Email is still the most efficient way to nurture leads and increase client loyalty, despite the rise of social media and unwanted spam email (which is never a smart marketing approach).
1) The preferred method of communication is email. Did you realise that 99% of consumers at the very least check their email daily? No other form of communication can make that claim.
2) Your list is yours. Your account on any social networking site, together with all of your followers and postings, may be suspended or terminated at any moment, for any reason, and without warning. Your email list is your own, though. Nobody can take away from you those leads.
3) Simply put, email converts better. Spending on items purchased by email subscribers is 138% more than that of non-subscribers. Email marketing has a 4400% ROI (return on investment). That’s a lot! Additionally, the average order value of an email is at least three times larger than that of social media, so stop thinking that social media converts even better.
The best method for generating internet sales is simply email. Now that you are aware of the significance of email marketing, let’s explore the most effective approaches.
Types of Email Marketing Campaigns
Newsletters are effective for keeping your customers tuned into your brand.
These emails are typically sent out to first-time clients after online registration but are also used for sales generation, lead follow up, or brand awareness.
Limited Time Offers
This email campaign is used to target customers in sales, especially those who have purchased similar items or those who have not completed their purchase.
Anniversary or Birthday Messages
This campaign boosts customer retention and loyalty. This type of email highlights milestones important to the brand or the customer and is usually accompanied by a special promo or discount code that they can use.
Anyone who has opted in or signed up to receive emails from you is a subscriber.
- Choosing to accept promotional communications from a person, company, or brand is known as opting in (verb).
- An incentive for consumers to join your mailing list is known as an opt-in, or lead magnet.
- Email subscribers are gathered in a list, which may include several groupings or segments.