Promotional SMS

Nowadays, businesses rely on promotional messages to drive sales. In fact, promotional messaging is fairly self-explanatory. It’s any way you message your consumers to promote or advertise your business, typically by offering sales, discounts, and coupons. Promotional messages can be a bit overwhelming, though, particularly when you consider all of the ways you can promote your business.However, thanks to the rise of marketing automation and programmatic advertising, the type of messages you’re executing these days has changed. Your marketing automation platform should support a variety of messaging types, and the right tools can help you maximize your promotional messaging efforts.

What is Promotional messaging?

Promotional messaging is the integrated marketing communications that offer a specific value proposition by directly communicating the value and the price to the target market. Promotional messaging can be in the form of advertising, public relations, direct mail, e-mail, etc. Promotional messages are used to create awareness of the product or service, build credibility, create a sense of urgency and to create an emotional connection between the target market and the product or service.